The brief
Greenleaf Pumps, a NZ waste pump specialist, needed a measurable revenue lift — not just impressions. They sold a considered, often high-ticket product to trade buyers and businesses, and their existing presence wasn't doing the work: traffic came in, but too little of it turned into actual enquiries. The goal was simple and unglamorous — more revenue, tracked end to end, so we could prove the spend was paying for itself.
What we did
We ran done-for-you Facebook ads paired with a website rebuild engineered to close trade enquiries, treating the ads and the site as one system rather than two separate jobs.
On the ads side we handled audience targeting, ad creative, and the messaging that gets a pump buyer to stop scrolling. On the site side we rebuilt the pages those ads pointed at so enquiries had a clear, friction-free path to convert. Then we ran weekly optimisation across both — tightening targeting, refreshing creative, and tuning the landing experience based on what the numbers were actually telling us.
The result
In the first 30 days the campaign drove $20K+ in extra revenue — a direct, attributable lift rather than a vague bump in brand awareness. The rebuilt site meant that lift kept compounding: every new visitor was landing somewhere built to convert, not just to look good.
