Helping a local plumber win more work
Plumbway serves homeowners in Hamilton. The aim was simple: bring in enquiries for plumbing and bathroom renovation work, and turn them into paid jobs.
We ran two Meta campaigns, one for plumbing and one for bathroom renovations. Keeping the services separate made it easy to see how many leads each one brought in and what those leads cost.
The first 10 days
Within 10 days of the ads going live, Plumbway had:
- Closed a hot water cylinder job
- Quoted three more jobs
- Lined up a bathroom renovation to quote
The account snapshot shows the leads behind those results: 17 from the plumbing campaign and 12 from bathroom renovations.
What the result tells us
A plumbing enquiry often starts with a specific job, like a hot water cylinder, which can be quoted and closed quickly. A bathroom renovation takes a longer conversation but is worth much more. Running both gave Plumbway quick wins and bigger jobs in the pipeline at the same time.
