JXM/STUDIO
02 · Advertising

Ads that turn budget
into booked jobs.

Meta, Google and TikTok ads under one roof. Creative + media-buying together — so we ship copy, edits and budget allocation that actually move the metric.

Ads that turn ad spend into booked jobs.

Most NZ and AU small businesses waste 40-60% of their ad budget. The creative is weak, the landing pages don't convert, tracking is leaky so the algorithm can't optimise, and the agency sends a monthly PDF full of impressions and reach. Real lead generation — the kind where your phone rings — requires all three pieces to work: good creative, smart media buying, and landing pages built to convert.

The opportunity in NZ and AU is that most of your competitors are equally badly run. The bar is low. A tight Meta ads campaign in Auckland or a well-structured Google Ads account in Melbourne with strong creative rarely faces the kind of sophisticated competition you'd find in the US or UK. That's a genuine advantage for the businesses that do it right.

JXM handles Meta ads, Google Ads, and TikTok with creative and media buying in one team. We write the copy, build the creatives, manage the budget, and iterate weekly based on what the data says. You get a one-page Monday report with the numbers that matter — spend, leads, cost per lead, ROAS. No vanity metrics, no jargon.

01 · Meta

Facebook + Instagram

Lead-gen, sales and retargeting campaigns for SMBs and ecom.

02 · Google

Search + PMax

Intent-driven leads — search ads, performance max, shopping.

03 · TikTok

Brand + ecom

Short-form creative and UGC scripts that ride the algorithm.

Platforms

How each platform works.

Meta — Facebook & Instagram

Best for B2C lead-gen, e-commerce sales, retargeting. We build lead campaigns for trades (plumber, sparky, landscaper bookings), conversion campaigns for ecom (cold + warm audiences), and content-driven retargeting funnels. Minimum useful spend: $1k/month.

Google — Search & Performance Max

Highest-intent traffic. Search ads work for any service where customers are actively searching ('emergency plumber Auckland', 'electrician North Shore'). PMax is great for e-commerce. Minimum useful spend: $1.5k/month including Google fees.

TikTok — Brand & ecom

Best for ecom brands and youth-leaning services. UGC-style creative wins here — we script + edit short-form videos that don't feel like ads. Minimum useful spend: $1.5k/month plus creative production.

Our process

How we run ads.

Audit first, spend second

We start with a free audit of your existing campaigns, your landing pages, and your tracking. If you're already running ads, we tell you where the leaks are — even if you don't end up hiring us.

Creative + media buying together

Most agencies separate creative (the ads) from media buying (the budget). We do both in one team. Faster iteration, tighter feedback loop, lower CPL.

Test, scale, kill — weekly

We run a tight weekly cycle: review last week's data, kill what's not working, scale what is, ship 3-5 new creative tests. No 'set and forget' campaigns.

Honest reporting

You get a one-page report every Monday with the numbers that matter — spend, leads, cost per lead, ROAS. No vanity metrics, no jargon, no 'industry average' excuses.

Common questions.

What's the minimum ad spend I need?+
We recommend $1-3k/month across platforms for meaningful results. Anything less and the algorithm can't optimise enough to give you reliable data. We also have a flat management fee on top — usually $1-2k/month depending on platforms.
How long until I see results?+
Most campaigns hit their stride within 2-3 weeks once the algorithm has enough conversion data. Search ads can produce leads from day one. Brand awareness campaigns take longer to show ROI.
Do you do creative as well as media buying?+
Yes. We write the copy, design the static creatives, script and edit the videos. That's a big part of why our ads outperform — we don't pass briefs to an external agency and play telephone.
Do you require a long-term contract?+
No. We work month-to-month. If we're not delivering, you can leave. Most clients stay because the numbers work, not because they're locked in.
Can you take over campaigns we're already running?+
Yes. We do a free audit first, identify what's worth keeping and what to rebuild, then migrate. We never wipe existing accounts — we preserve everything that's working.
Do you work with my niche?+
Probably. We've shipped successful ads for trades, ecom, real estate, education, B2B SaaS, hospitality. If we don't think we can help your specific niche, we'll say so on the audit call.

Ready to ship better ads?

Free 30-min call. We'll audit your existing campaigns and show you exactly where the leaks are.

Book a call