The brief
Interior Drywall Worx (IDW) plasters and paints homes across Auckland. For nine years their work came from word of mouth. When that slowed down, they needed a steady way to reach homeowners with bigger jobs, worth $3,000 and up, rather than the small, price-driven work coming from lead sites.
What we did
We launched a Meta lead-generation campaign for interior and exterior painting. The ads lead with IDW's real projects, including before-and-after shots and their high-end villa repaint, and with the points that set them apart: one crew plasters and paints, one workmanship guarantee, and the price quoted is the price paid.
Instead of a generic free quote, the ads offer a free Wall Health Check: an on-site inspection of the walls and ceilings with a written quote. Each enquiry goes straight to IDW by text and email so they can follow up fast.
The result
In under one week of implementing our done-for-you lead gen system, IDW won $20k of work, with multiple more quotes in the pipeline.
Hadi, IDW's owner, left us a Google review days after launch. You can read it below.
We also built Interior Drywall Worx's website.
