The brief
New Era Education, a premium tutoring company in Melbourne, wanted to consistently fill their roster with families who actually fit their programs — not low-intent enquiries. Word of mouth had carried them a long way, but it was unpredictable: some months brought a flood of enquiries, others went quiet, and the leads that did come in weren't always the right match for their premium offering. They needed a steady, repeatable channel that brought in parents who were genuinely ready to invest in their child's education.
What we did
We built a done-for-you Meta ads engine paired with a purpose-built landing page funnel kept separate from the main site, so every dollar of ad spend pointed at a page designed to do one job: turn the right parent into a booked enquiry.
That meant owning the whole pipeline — audience targeting tuned to high-intent Melbourne families, scroll-stopping creative, conversion-focused ad copy, and a funnel that pre-qualified leads before they ever hit the inbox. From there we ran daily campaign management: monitoring spend, cutting what underperformed, and scaling the angles that worked.
The result
In the first 30 days the campaign delivered 60+ qualified leads — families that matched New Era's ideal student profile, not just cheap clicks. More importantly, it gave them a lead source they could actually rely on month to month, with the data to know exactly what each enquiry was costing them.
